Privacy policy

Effective Date: September 25, 2026
Last Updated: September 25, 2026

NOIR Edge (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of our customers and website visitors.

This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit or make a purchase from https://noiredge.com, purchase our night-driving glasses, gaming glasses, or other eyewear products, communicate with us, or otherwise interact with our services.

Our company is based in Michigan, United States, and our online store is operated using the Shopify e-commerce platform.

By accessing or using our website, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

The personal information we collect depends on how you interact with our website and services.

Information You Provide to Us

When you place an order, create an account, contact us, subscribe to marketing communications, or otherwise interact with our website, we may collect information such as:

Name
Billing address
Shipping address
Email address
Telephone number
Account information
Order and purchase history
Product preferences
Customer service communications
Reviews, survey responses, or other information you voluntarily submit
Marketing and communication preferences

Payment Information

Our online store is hosted on Shopify, and payments are processed through Shopify Payments and/or payment methods made available through Shopify.

When you make a purchase, your payment information is transmitted to and processed by Shopify and its applicable payment-processing partners.

We generally do not directly receive or store your complete credit or debit card number. We may receive limited transaction information necessary to process and manage your order, such as payment status, payment method, transaction identifiers, and certain limited payment details.

Shopify's handling of personal information is also governed by its applicable privacy policies and terms.

Information Collected Automatically

When you visit our website, Shopify and technologies we use may automatically collect certain information about your device and interaction with our website, including:

IP address
Browser type
Device type
Operating system
Pages viewed
Products viewed
Referring website or source
Date and time of visits
Approximate geographic location derived from IP address
Shopping cart activity
Website interactions
Cookie identifiers
Advertising and analytics identifiers

We use this information to operate our online store, understand how visitors use our website, improve the shopping experience, measure advertising effectiveness, and help protect against fraud and misuse.

2. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

Process and fulfill purchases
Process payments
Ship and deliver orders
Provide order confirmations and shipping notifications
Process returns, exchanges, refunds, and warranty requests
Communicate with customers regarding orders
Provide customer support
Create and maintain customer accounts
Maintain records of transactions
Improve our products, website, and customer experience
Analyze website traffic and customer interactions
Understand how customers find and use our website
Measure marketing and advertising effectiveness
Provide or measure relevant advertising
Send promotional emails or other marketing communications where permitted
Detect, investigate, and prevent fraudulent or unauthorized transactions
Protect the security of our website and business
Comply with legal, regulatory, tax, and accounting requirements
Establish, exercise, or defend legal claims

We may also use information for other purposes disclosed at the time the information is collected or with your consent where required.

3. SHOPIFY

Our online store is powered by Shopify.

Shopify provides the e-commerce infrastructure that enables us to sell products and services online. As part of providing these services, Shopify may process information about visitors and customers, including device information, website activity, order information, customer information, and payment-related information.

Shopify may process personal information on our behalf and may also process certain information for its own purposes as described in Shopify's privacy documentation.

For additional information about how Shopify handles personal information, please review Shopify's applicable privacy notices.

4. GOOGLE ANALYTICS

We use Google Analytics to help us understand how visitors interact with our website.

Google Analytics may collect information such as:

Pages visited
Time spent on pages
Website interactions
Referring websites or marketing sources
Browser and device information
Approximate geographic information
IP-address-related information
Cookie and device identifiers

We use this information to understand website performance, identify trends, improve our website, and evaluate our marketing efforts.

Google may process information collected through Google Analytics in accordance with Google's own privacy policies and applicable settings.

Depending on your location, consent preferences, browser settings, and our configuration of Google Analytics, certain analytics technologies may not operate until appropriate consent has been obtained.

5. META PIXEL

We use the Meta Pixel and potentially related Meta technologies to measure the effectiveness of our advertising and understand how visitors interact with our website after viewing or interacting with advertisements on Meta platforms such as Facebook and Instagram.

The Meta Pixel may collect information about activities on our website, such as:

Visiting particular pages
Viewing products
Adding products to a shopping cart
Beginning checkout
Completing a purchase
Device and browser information
Cookie and advertising identifiers

This information may be transmitted to Meta and used to provide measurement, analytics, advertising, and related services.

Meta's use of information it receives is governed by its own privacy policies and terms.

Depending on applicable law and your privacy choices, we may obtain consent before activating certain Meta advertising technologies.

6. COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies, pixels, tags, and similar technologies provided by us and third parties, including Shopify, Google, and Meta.

These technologies may be used to:

Keep our website and shopping cart functioning
Remember user preferences
Maintain website security
Analyze website traffic
Understand how customers interact with our store
Measure advertising performance
Attribute purchases or website visits to marketing campaigns
Support personalized or targeted advertising where permitted

Some cookies are necessary for our website to operate and cannot reasonably be disabled through our website's preference controls.

Other cookies, including certain analytics and advertising cookies, may be optional depending on applicable privacy law.

Where required, we provide mechanisms that allow visitors to manage their cookie and privacy preferences.

You may also configure your browser to block or delete cookies. Blocking certain cookies may cause portions of our website or shopping experience to function differently or become unavailable.

7. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to companies that assist us in operating our business, including:

Shopify
Shopify Payments and applicable payment processors
Shipping and fulfillment providers
Google, including Google Analytics
Meta Platforms, including technologies associated with Meta Pixel
Email and marketing service providers
Website and information technology providers
Fraud prevention and cybersecurity providers
Customer support providers
Accountants, attorneys, insurers, and other professional advisers

We disclose information to these parties as reasonably necessary to provide their services, operate our business, fulfill customer transactions, or for other purposes permitted by applicable law.

We may also disclose personal information when reasonably necessary to comply with applicable law, regulation, court order, subpoena, or other legal process; respond to lawful government requests; investigate fraud or security incidents; enforce our agreements; or protect the rights, safety, and property of our company, customers, or others.

Personal information may also be transferred as part of a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or other corporate transaction.

8. SALE, SHARING, AND TARGETED ADVERTISING

We do not sell personal information for money in the conventional sense.

However, certain U.S. privacy laws define terms such as “sale,” “sharing,” and “targeted advertising” broadly.

Our use of technologies such as Meta Pixel and certain Google advertising or analytics technologies may involve disclosure of online identifiers, browsing activity, device information, or similar information to third parties. Depending on the applicable law, some of these activities may be considered a “sale,” “sharing” of personal information, or processing for targeted advertising.

Where applicable, eligible consumers may have the right to opt out of these activities.

We provide privacy preference or opt-out mechanisms when required by applicable law.

9. MARKETING COMMUNICATIONS

If you sign up to receive marketing communications from us, we may send information about products, promotions, educational content, company news, or special offers.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.

Unsubscribing from promotional communications does not prevent us from sending transactional or service-related messages, including order confirmations, shipping updates, product safety communications, warranty information, or responses to customer service inquiries.

10. DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected.

For example, we may retain order and transaction records as necessary to:

Provide customer service
Process returns and warranties
Maintain accounting and tax records
Prevent fraud
Resolve disputes
Comply with legal obligations
Enforce our agreements

Retention periods may vary depending on the nature of the information and applicable legal requirements.

11. DATA SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.

Our e-commerce platform and payment processing infrastructure are provided by Shopify and its associated service providers, which maintain their own security measures.

However, no method of transmitting information over the Internet or storing information electronically can be guaranteed to be completely secure. Therefore, we cannot guarantee absolute security.

12. YOUR PRIVACY RIGHTS

Depending on where you live and the privacy laws applicable to our business, you may have certain rights concerning your personal information.

These rights may include the right to:

Confirm whether we process your personal information
Request access to personal information we maintain about you
Request correction of inaccurate personal information
Request deletion of certain personal information
Obtain a portable copy of certain personal information
Opt out of certain sales or sharing of personal information
Opt out of certain targeted advertising
Withdraw consent where processing is based on consent
Appeal certain decisions we make regarding a privacy request

These rights are not available in all jurisdictions and may be subject to legal exceptions.

To exercise an applicable privacy right, contact us using the information provided in the “Contact Us” section below or use any privacy request or preference mechanism provided on our website.

We may take reasonable steps to verify your identity before processing a request.

Where permitted by applicable law, an authorized agent may submit certain requests on your behalf.

We will not discriminate against you for exercising privacy rights provided by applicable law.

13. U.S. STATE PRIVACY RIGHTS

Our company is based in Michigan, but we may sell products to customers located throughout the United States.

Certain states have enacted comprehensive consumer privacy laws that may provide residents with additional rights. Whether a particular state privacy law applies to our company may depend on factors such as the number of consumers whose personal information we process, our revenue, the nature of our data-processing activities, and other statutory thresholds.

Where an applicable state privacy law provides additional rights, we will process qualifying requests in accordance with that law.

Depending on your state of residence and applicable law, these rights may include access, correction, deletion, portability, and the ability to opt out of certain targeted advertising, sales, or sharing of personal information.

Where required by applicable law and technically applicable to our website, we will process qualifying browser-based opt-out preference signals, such as Global Privacy Control, in accordance with applicable requirements.

14. CHILDREN'S PRIVACY

Our website is intended for a general audience and is not directed to children under 13.

We do not knowingly collect personal information online from children under 13 in violation of applicable law.

If we learn that we have collected personal information from a child under 13 in circumstances prohibited by law, we will take appropriate steps to delete the information.

A parent or guardian who believes that a child has provided personal information to us may contact us using the information below.

15. THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to websites, social media platforms, or services operated by third parties.

We are not responsible for the privacy or security practices of third-party websites or services.

When you leave our website or interact with a third-party service, we encourage you to review that third party's privacy policy.

16. INTERNATIONAL VISITORS

Although our company is based in Michigan, our website may be accessible to individuals outside the United States.

Personal information may be processed in the United States or other countries in which Shopify or our other service providers maintain operations.

Privacy laws in these countries may differ from those in your country of residence.

If we offer goods or services in jurisdictions where additional privacy requirements apply to our activities, we will take appropriate steps to comply with applicable requirements, including applicable requirements concerning international transfers of personal information.

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes to our business, website, technologies, service providers, or applicable legal requirements.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.

If required by applicable law, we may provide additional notice regarding material changes.

We encourage you to review this Privacy Policy periodically.

18. CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or your personal information, or if you wish to submit a privacy request, please contact us:

NOIR Edge
4975 Technical Drive
Milford, MI 48381
United States

Email: support@noiredge.com
Telephone: 1-800-521-9746
Website: https://noiredge.com